The American Health Lawyer’s Association (AHLA) is the nation’s largest nonpartisan educational health care organization devoted to legal issues. Now with over 14,000 members, the association provides a number of educational opportunities for it’s members throughout the year, including; ePrograms, webinars, in-person conferences, corporate roundtable discussions and continuing legal education (CLE) programs.
As Mark’s longest tenured client, Mark had the opportunity to get involved in a variety of projects and initiatives from membership growth to event marketing and campaign management. While working within the membership department, Mark was able to increase the organization’s membership by 10% by improving the current member loyalty engagement and improving existing direct marketing strategies. During that same span of time, he also improved the association’s retention rate by 2% by building stakeholder relationships and constructing value propositions and return on investment (ROI) summaries for members to review prior to membership lapse.
In addition to these efforts, Mark managed several of the organization’s integrated marketing campaigns, built to increase member engagement at events and drive product trial and purchase. Mark also managed and wrote a plethora of the association’s social media content, while also leveraging the channel for engage with other external audiences, prospective members and similar organizations to under effective strategies for collaboration. These collaborations ultimately resulted in several cross-marketing and co-sponsoring events with the National Football League Player’s Association (NFLPA) and the Centers for Disease Control and Prevention (CDC).
As a testament to the quality level of work he and his in-house creative services team were able to produce, Mark won several design awards, including; two 2014 American In-house Design Awards; a 2014 Association Media and Publishing Excel Award; and two 2014 Health + Wellness Design Awards.