rOtring is a technical pen company established in 1928, based out of the United Kingdom. The brand boasts a number of mechanical pencils, styluses, technical and calligraphy pens for architects and designers alike.
Working with rOtring provided Mark with the interesting opportunity of working with a brand entirely based out of the United Kingdom, while coordinating creative needs with Salesforce partners based out of New York City.
In the process, Mark deployed welcome and reengagement series for the brand, while also launching the brand’s first new products and monthly newsletters emails. The series and emails were then translated into seven additional languages, including; French, Spanish, Japanese, Chinese, Turkish and Dutch and deployed into eight different markets around the world. In conjunction with these efforts, Mark and his team also built preference centers for each of the brands domestic and international markets